
Sorry, Sorry, Sorry
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It's a truth universally acknowledged that terrible apologies are the worst . We've all been on the receiving end, and oh, how they make us seethe. Horrible public apologies--excuse-laden, victim blame-y, weaselly statements--often go viral instantaneously, whether they're from a celebrity, a politician, or a blogger. We all recognize bad apologies when we hear them. So why is it so hard to apologize well? How can we do better? How could they do better?